Shopping centers, grocery shops, fashion brands, they all need to capture the audience with their unique style and identity. It is vital that people feel at ease and get inspired. Redfort fabrics can add this extra layer of value. The Woolworth project in Australia is a nice example of how a regular building facade was converted into a one of a kind artwork. Together with the local artist Paula Hart we created a huge surface above the windows and entrance of the building. The pattern referred to local flowers and birds known in this area, by doing so the new architecture was welcomed warmly in its new community and Woolworth was put on the map.