WAK

W+K Ams worked with Nike to honor Cristiano Ronaldo’s record as the leading goal scorer for a men’s national team, by installing career-retrospective goalposts in his childhood court in the Funchal community of Madeira, Portugal. The pitch was set up at the local community center where Ronaldo spent his early childhood years and includes a painted goal that carries a special meaning for Ronaldo: his commitment to setting personal goals on his way to becoming one of the best footballers in the world. Redfort was asked by W+K Ams to produce the goal nettingS with the text “GREATNESS STARTS WITH A GOAL” AND “MARCA O TUE DESTINO” Photo’s and movie: Nike. Goalposts: AkaCorleone